Augmented reality platform Camera IQ raised a $5 million Series A from Silicon Valley investors using this pitch deck

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Augmented reality platform Camera IQ raised a $5 million Series A from Silicon Valley investors using this pitch deck

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Augmented reality (AR) platform Camera IQ has announced a $5 million Series A led by early-stage Silicon Valley investor Shasta Ventures. The round brings total funding raised to-date to more than $14 million.

Camera IQ’s platform allows businesses to create and manage AR campaigns on social media and streaming platforms such as Instagram, Snapchat, and Zoom. It works with around 30 customers across sectors such as music, gaming, and beauty to increase the reach of marketing campaigns and drive sales.

“[We created] what we think about as the first camera marketing platform. The ability for a brand to easily create manage and measure AR experiences across platforms,” says CEO Allison Ferenci. “What that means is the ability to drag and drop and create an AR experience in minutes.”

The global market for AR is currently valued at $1.54 billion and is anticipated to grow at a compound annual growth rate of 55% between 2020 and 2028.

The tailwinds from COVID-19 are accelerating the adoption of AR on social platforms, according to Ferenci.

“It’s definitely accelerated both brand adoption, as quite literally we’re living her life through the lens of the camera, … and customer adoption,” she says, adding that the number of

Source:: Businessinsider – Tech

      

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Augmented reality platform Camera IQ raised a $5 million Series A from Silicon Valley investors using this pitch deck

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